Introduction to Beer and Music
Here’s a match made in craft beer heaven – music and beer! While it’s easy to slap on a label with a band’s logo on a beer can, most musician-and-brewer collaborations are much more complicated. Since music and beer are both an art and a technical science, it can be explosive when collaborations occur. Here are some examples of these collaborations, which are music to our ears!
Enter Night Pilsner by Metallica and Stone Brewing
When the brewery was looking for a band with an outspoken personality, they hit the goldmine with the Rock and Roll Hall of Fame band Metallica. Officially released under the Stone “imprint” Arrogant Consortia, home to some of Stone Brewing’s more far-out brews, this beer is “a unique expression of the shared values that have helped define Metallica and Stone Brewing: fiercely independent, transcending genres, shattering preconceptions and challenging convention.”
Fans assumed this beer would be similar to the genre – aggressive, intensely hopped, and bitter. However, the creators decided to take a different approach. Instead of an IPA, the brewery created an easy-drinking pilsner that would pair perfectly with gigs, concerts, or a casual evening in your backyard with friends.
And here’s the best part – since Metallica has had a devoted fanbase for nearly four decades, this drove positive interest in the beer collaboration, even from people who wouldn’t usually buy craft beer. Now that sounds like a win-win!
Beer & Band Profile:
- Style: Pilsner
- ABV: 5.7 %
- IBU: 45
- Genre: Heavy metal, Thrash metal
- About the band: Metallica is an American heavy metal band formed in 1981 in Los Angeles.
- About the brewery: Founded by Greg Koch and Steve Wagner, Stone Brewing opened in San Diego County in 1996. It is the ninth-largest craft brewer in the U.S.
Trooper by Iron Maiden and Robinsons Brewery
If you thought selling millions of records would be enough to keep Iron Maiden busy, think again. First launched in 2013, Iron Maiden’s beer range was developed by the band’s frontman and ale enthusiast Bruce Dickinson and Robinsons’ head brewer Martyn Weeks. After bagging a side hustle of the highest order, today, Iron Maiden and Robinsons’ Brewery have sold over 20 million pints.
Unsurprisingly, the band didn’t have the idea for a Maiden beer. Instead, they were approached by Robinsons, a U.K. brewery with roughly 200 years of experience. This was Iron Maiden’s first actual audition in 30 years. The venture was first announced in March 2013, with Trooper ale — named after the classic Maiden track and boasting “malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops” with a “subtle hint of lemon.”
When they started with a simple English ale, little did they know that both the band and the brewery would be expanding their repertoire and their empire. Since 2013, every summer, the collaboration has added a bunch of unique additions to its beer portfolio. From the original Trooper beer, Light Brigade session ale, Sun and Steel saké lager, Hallowed Belgian style hybrid ale, Red ‘N’ Black porter, 666 higher gravity brew, The Fear of the Dark stout, and the Trooper IPA, this collaboration is going where no one has gone before. And yes, they don’t have any plans of slowing it down.
Beer & Band Profile:
- Style: Extra Special/Strong Bitter
- ABV: 4.7%
- IBU: 35
- Genre: Heavy metal
- About the band: Iron Maiden is an English heavy metal band formed in 1975 in East London.
- About the brewery: Robinsons Brewery is a family-run, regional brewery, founded in 1849 in Stockport, England. The brewery continues to be run by the fifth and sixth generations of the Robinson family.
American Beauty Hazy Ripple IPA by Grateful Dead and Dogfish Head Brewery
Dogfish Head is no stranger to musical collaborations and the kickstarted the “Music Series of Beer” that comprised of releases like Bitches Brew by Miles Davis, Beer Thousand with Guided By Voices, Faithfull Ale by Pearl Jam, Positive Contact by Deltron 3030 and their latest Dragons & YumYums by The Flaming Lips. What’s interesting about Dogfish Head’s music series is that it covers various genres of music from Jazz, Post-Punk, Alternative Rock, Progressive metal, Grunge, to Hip Hop. However, their loudest musical tribute is undoubtedly American Beauty by the Grateful Dead.
Dogfish Head’s relationship with the Grateful Dead began in 2013, when the first version of American Beauty was released with much success. And in 2019, they decided to celebrate their long, strange trip together, with a third iteration called American Beauty Hazy Ripple IPA, a psychedelic, 7.0% ABV ale that is bursting with notes of tropical fruit and juicy citrus. Their journey to develop the perfect recipe for American Beauty Hazy Ripple IPA was lengthy, but they ‘put their money where their love is’. A true labor of love, this is proof that everyone’s a winner. Especially the beer drinker!
Beer & Band Profile:
- Style: New England IPA
- ABV: 7%
- IBU: 35
- Genre: Psychedelic Rock
- About the band: The Grateful Dead was an American rock band formed in 1965 in California. The band is known for its eclectic style, which fuses rock, folk, country, jazz, blues, and gospel elements.
- About the brewery: Founded by Sam Calagione, Dogfish Head Brewery is a brewing company, founded in 1995 in Milton, Delaware.
XOXOXO Altbier by Bhayanak Maut and Doolally
If you thought music in India was restricted to sitars, santors, and harmoniums, you’re mostly right. And beer, you ask? Well, that’s taboo too. However, would you believe there is a burgeoning underground death metal scene in India’s banished basements and abandoned factories? And it has craft beer too! If you don’t believe what you’re reading, ask Megadeth, an American heavy metal band, who headlined at one of these gigs in 2015.
In an attempt to create a festival for metalheads, an abandoned factory in Mumbai was spruced up, and a festival was born. That’s not all, organisers roped in Doolally, a microbrewery in India, to brew a “Festival Beer” for the occasion – something dark and personable. The brewmaster channeled his inner metalhead and brewed an iconic Altbier, a copper bronze ale known for its distinctive fruity notes and full malt flavour. Indie (meaning Independent and Indian) metal band Bhayanak Maut christened this beer, gave it a name and identity, and called it XOXOXO, after one of its songs.
Both the brewery and bands believed that this “signature beer is a unique privilege,” and tapped the beer together in an area that subsequently became the altar/mosh pit.
Beer & Band Profile:
- Style: Altbier
- ABV: 5%
- IBU: 25
- Genre: Groove metal
- About the band: Bhayanak Maut is a metal band from Mumbai, India. The band’s name was inspired by a Hindi language horror movie of the same name, which translates to “Horrific Death”.
- About the brewery: Founded by Suketu Talekar and Oliver Schauf in 2009, Doolally is India’s first microbrewery.
BNL Imperial Chocolate Stout by Barenaked Ladies and Flying Monkeys Craft Brewery
If you thought beer only pairs well with rock and death metal, you must try this Canadian collaboration that is sweet, fudgy, and chocolatey. Now that’s a Canadian stereotype we can all get behind! When Flying Monkeys Craft Brewery approached alternative pop-rock band Barenaked Ladies to create a beer together, they wanted to get into the nitty-gritty.
With the brewery’s help, the band crafted a very sweet imperial stout (11% ABV) brewed with cocoa nibs. Kevin Hearn, keyboardist for the band, created the artwork for the label on the bottle, and the entire group took a trip to the brewery to help with the brewing process. With 2,000,000 Ecuadorian Cocoa Nibs and a tagline of “Sweet, BNL, sweet,” the BNL Imperial Chocolate Stout was born. Sounds delicious.
Beer & Band Profile:
- Style: Imperial Stout
- ABV: 11%
- IBU: Not mentioned
- Genre: Pop Rock
- About the band: Barenaked Ladies is a Canadian rock band formed in 1988 in Scarborough, Ontario.
- About the brewery: Founded by Peter Chiodo, The Flying Monkeys Craft Brewery is an independent, locally-owned, craft brewery in Ontario, Canada.
Conclusion
And that’s a wrap! In this one, you explored music, beers, and their creators – breweries and bands. Don’t worry, there will be more. There are a lot of music genres to explore and even more beers to drink. Now, don’t you love the sound of that!
